Stop reading about AI in CX, build with it.
A free 4-week certification for CX and insights professionals. Leave with a working ROI calculator, a reusable reporting workflow, and a verified credential you can share on LinkedIn.
Taught live by 2x PhDs in AI, Alyona Medelyan and Xueyuan Zhang of Thematic. 25 to 40 seats per cohort. Application required.
This course is for CX, insights, and analytics professionals who work with customer feedback. If you are a VoC lead, CX manager, insights analyst, or a CS leader, consider applying!
You've experimented with AI. But you’re still stuck in old workflows…
Meanwhile, leadership is asking what your AI plan is. We know that budgets go to teams that can quantify their impact, and insights work is quietly being claimed by whoever in the org uses AI most confidently. The gap between 'I've tried AI' and 'I run my CX program with AI' is exactly four weeks wide. Close the gap!
How it works
4 live virtual sessions, 90 minutes each, 4 weeks. This is a hands-on experience from session one. Sessions will be on October 8, October 15, October 22, and October 29.
Capstone demo day. You’ll present one working artifact to your cohort.
Earn a verified badge. Share your expertise with a badge that you can display on your LinkedIn.
What you’ll build
By week 4, you will have made:
A CX ROI calculator for your own initiative: pick a path (lift NPS, lift CSAT, or cut cost), cost it, and put a dollar figure on the outcome.
A working feedback analysis: themes, sentiment, and a summary report from real data, plus skills to verify AI’s work.
A reusable AI skill that automates one recurring task in your week, like reporting or meeting follow-up.
Thematic has spent the last decade building AI that reads and understands customer feedback, long before "AI" showed up on every company's slide deck.
Thematic uses AI to unify feedback from surveys, support tickets, calls, reviews, and social into one continuously updating view of the customer. Structure then emerges from the feedback itself. Every theme traces back to the raw comments behind it. That same grounded layer feeds the AI agents acting on customer signals.
The results are measurable. Forrester measured a 543% three-year ROI. Major retailer drove $15M in attributable revenue from just one insight. Atom Bank cut calls on its top three contact reasons by up to 69%. Enterprise teams at DoorDash, Albertsons, and Mitsubishi run on Thematic.
Ten years in, Thematic is still doing the same core thing: making AI you can trust.
Xueyuan Zhang, PhD, brings 15+ years of applied AI and research experience. He is the R&D scientist at Thematic, where he builds the language model systems that analyze feedback at scale.
FAQ
Is this a Thematic product course? No. You will learn transferable AI methods using Claude as the teaching tool.
How much time does it take? 90 minutes live per week, plus 1 to 2 hours of building between sessions.
What if I miss a session? Recordings are available, but the credential requires a submitted capstone.
What does it cost? AI ❤️ CX is committed building the community of AI-fluent CX professionals. There is no cost for this course. The AI Excellence for CX Certificate by Thematic is free.
What is the credential? You will receive the following credential sharable on LinkedIn:“AI Excellence for CX Certificate by Thematic” issued by AI ❤️ CX
Your instructors
Alyona Medelyan, PhD, has spent 25+ years in AI. She is the CEO of Thematic, the feedback analytics platform used by companies like DoorDash and Woolworths, and she uses AI assistants daily to run the company.
